Persuasion and suggestion as priorities in psycholinguistic survey of political discourse

    Zarine Avetisyan

Gyumri State Pedagogical Institute after M.Nalbandyan, Republic of Armenia

zarinaavet@mail.ru

Abstract

Nowadays the ongoing interdisciplinary dialogue provides a rich soil for linguistic cultivation. There can be no mistaking in the fact that linguistic phenomena can’t be studied from a purely linguistic perspective while doing discourse analysis.

The present paper dwells on the psychological inside of political discourse trying to reveal psycholinguistic phenomena, namely persuasion and suggestion, interwoven in political text and talk. The research aims to prove that the speech strategy of manipulative argumentation implemented in political discourse rests on persuasion and suggestion in deeply fundamental ways.

Pesuasion appeals mainly to human logic; manipulation reportedly affects human subconsciousness. The present research reveals that persuasion is hardwired to argumentation, whereas suggestion underlies manipulation. However in the mainstream of political discourse these two powerful means of impact are inextricably intertwined constituting the psycholinguistic basis of the speech strategy of manipulative argumentation implemented in political discourse.

Key words: persuasion, suggestion, manipulative argumentation, political discourse

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